Elyssa Katz, a Santa Monica mother of three, is growing a matchmaking service to connect families with tutors, or “Zutors”, as she calls them – a word she’s in the process of trademarking.
The Zutor Concierge: Channeling pandemic frustration
And it's not just Facebook parents are turning to. Matchmaking apps and websites have sprung up offering to help parents connect with other families to form "safe" learning pods, or match them with teachers who can give online lessons, dubbed "zutors" (zoom tutors) by one matchmaking service.
Elyssa Katz shares the story of her business with David Meltzer and Blaine Bartlett on "Office Hours"
The idea [Zutor™] is to support the kids with distance learning and help them with everything from keeping them accountable online, making sure that they're paying attention, but also engaging with the kids and giving them the social emotional piece that's missing,
Elyssa Katz, a mother of three founded The Zutor Concierge during the pandemic’s work-and-learn-at-home realities. Zutor, she says, is a tutor match-making service that is now being pitching to employers as a benefit. “I hear stories daily about how much stress the families were under this past spring. Many of the parents who contacted me were not working and had given up at being their child's "teacher." Now imagine a parent who needs to go to work to pay bills and help their child with distance-learning; it's virtually impossible,” Katz said.
During the pandemic's work-and-larn-at-home challenges, a new business was founded to help families cope with the current challenges parents face, the Zutor Concierge.
From new math methods to subjects you might not have been great in years ago, some parents might struggle to help their kids keep up with other in school. We've got some friends who are here to help.
"The benefit of distance learning is that your child can work at a slower pace if needed. In a classroom setting, they would not be able to pause, take a break, leave the room and come back to try again, but there is that luxury when learning at home. A parent can turn to many resources. They could hire a Zutorto support their child during school or call upon their teacher to spend extra time working with them on the subject where they are struggling. The most important thing is to empathize with your child, so they know that they are not alone and that all will be OK.” -Elyssa Katz, The Zutor Concierge
"I was the parent that loved to ‘dress-up’ my boys from an early age. I had many rules such as no graphics, no logos, no superheroes. As my children have grown up, I realized that controlling their style is not beneficial for any of us. It causes unnecessary stress for everyone because in the end does it really matter if my child wants to wear a Superman shirt to school?